Our Art – Read more
PropertyDIGITAL takes pride in providing a process to evaluate and perform every shoot we undertake.
Our process is developed over many years – with thousands of homes photographed over this time – we have created a winning – photo process to outline sale process to help you with your home for sale.
We affectionately term this “The Art” of propertyDIGITAL.
The PropertyDIGITAL PAP (Photographic Assessment PROCESS)
We inspect the home on arrival assessing all the available light – external and internal – at the same time taking stock of each room and its positive attributes.
Don’t be surprised if we don’t start photographing your home right away. There is a reason for this – and it does make a difference to the result.
We assess specific room by room lighting overall and at the same time mapping out a path to capturing the flow of the home – maximising the angles – we need to plan our shoots – we use the homes natural lighting for daylight and fixture lighting for low light shoots to make the effect.. a mix of the right angles to make the difference.
We plan our grab shots (shots to capture the eye using leading lines) assessing the right height and angles to really make a home come alive. The smallest of things that can make the biggest differences to your home.
Along the way – we help you with presentation – adjusting small details – arranging cushions on couches – adjusting bed covers – removing those objects that won’t work with our shoot. Once again – it’s the smallest things that make the difference. Presentation is EVERYTHING and the perception you create drives the buyers sense of value EVERY TIME….
We listen to the needs of your agent and you the homeowner – welcoming any input you might have to help with the display of your home. You know your home better than us and we respect this fact. Ultimately – your agent has the best understanding of the presentation of your home in relation to the current market. We simply provide a choice of images to compliment the marketing.
We shoot every room at different angles and heights to give your agent the best choice of images possible. We believe in providing the best of all the shots captured (in most cases between 30-50 images) which gives you and your agent a great selection of shots to run over the total time of your campaign.
Once the shoot is over – the process still continues.
Directly following your shoot – your captured images are developed to our high standard using custom processes – to perfectly suit any mediums your agent will use to market your property. We take the time to make a difference – adding in dramatic skies on grey cloudy nights, highlighting features, lightening shadows, colour balance and toning – cropping to suit plus more.
Your images are then processed for web display and high resolution editorial use, then electronically distributed to your agent via the internet without delay.
