March 28th, 2010 by Property Digital

The old axiom ‘a picture is worth a thousand words’ is worth keeping in mind when you are promoting your property for sale. In short, it pays to use a good photographer and cutting corners by taking your own images, could lose you money in the long term by reducing the amount of potential buyers whose interest in your property is piqued by the fantastic shots used in advertising it.

Let’s face it, we’re all time-poor. When we scroll through websites, or flick through the pages of a property section, we are going to be stopped in our tracks by a crisp, well-lit shot – not by grainy, poorly-angled ones.

A survey undertaken in the US by real estate agents indicate that 83% of buyers consider the photos in online sites as being “very useful” when they are weighing up the pros and cons of investigating a property further. That’s ahead of detailed property information, which came in second and virtual tours, which only 60% considered the most useful function. As one survey respondent noted: “I’m not interested in the details if I don’t like the look of a house.”

The survey also found that poor-quality, amateur photography not only makes the property look unappealing, it also means buyers think everything about the home is shoddy, including the owners and the company marketing it. Not a good idea when the aim is to get the best possible price for the home that you have most likely lived in and loved and now hope to realise a healthy profit from.

So when you are preparing the check list of what needs to be done before your home is put up for sale – sprucing it up, fixing any minor damage, giving the garden a weed and the lawn a mow – don’t forget to add good photography into the marketing campaign your agent will devise for you. It’s not a thousand words, but a few superb pictures that will make you thousands in return.

March 8th, 2010 by Property Digital

Virtruvian Homes have selected PropertyDIGITAL as their preferred suppler of images and multimedia for all new projects.

Visit them at:

http://www.vitruvian.com.au/

March 5th, 2010 by Property Digital

For many years, PropertyDIGITAL have innovated image capture and processing techniques to provide a far superior outcome for you marketing campaign.

To illustrate the difference – we will continue to compile and update  a selection of before and after comparisons to give you an idea of what we do to make the difference.

Slideshow >>

[View with PicLens]

Over and above the standard capture – to which most photographers leave the processing – we go the extra step at capture to paint with light using custom equipment and techniques developed by propertyDIGITAL.

After the shoot – our attention to detail continues – processing files from High resolution Canon 5Dmkii cameras – we highlight darker areas and adjust brighter areas to balance the shots to what you would actually see onsite.

For elevated shoots – we go the extra mile.. clearing any cars – extra unsightly objects on verge – then set up the overlay to really make your property stand out. The outline is over-layed to give a 3D look – with all elements clear identified.

So discover the propertyDIGITAL difference – we do really “Capture the SALE”