Price vs Quality
July 28th, 2010 by Property Digital
When looking to engage the services of a professional photography company to help market your business, you need to think more broadly about what you are trying to achieve. What is right for your vendor, what is right for your market and what is right for your brand? Don’t skimp on cost at the expense of quality as it is a direct reflection of your brand. We believe that better quality, well retouched images adds much more value to your listings and your brand than lesser quality images sourced at a cheaper price. Further more – All is not what it seems in the current market – You should receive ALL shots sourced at the listing for the price rather than only some, to then be asked to pay for extras. With PropertyDIGITAL – You get all the images sources at NO EXTRA price. Food for thought.
Congratulations to Realmark!
July 26th, 2010 by Property Digital
Realmark celebrated it’s inaugural Awards and Recognition event on Friday night in Perth.
We were proud to offer corporate sponsorship for the night and capture the fun and festivities for the teams.
Congratulations to Realmark for once again winning a national marketing award – beating all other agencies entered Australia wide.
Congratulations to the Tom Carlin Team for taking out the best overall marketers award – a great achievement considering the recently received award.
We are proud to deliver our quality which assists Realmark to attain these accolades.
Of course – many elements go together to make a successful marketing mix – we are always happy to supply our award winning service to John – Anita and all of Realmark to help bond the elements together.
Well done to all award winners and we look forward to continuing our great synergy of supply for all multimedia and imagery.
President of REIWA Trusts ProprtyDIGITAL
July 26th, 2010 by Property Digital
Alan Bourke – the current president of REIWA has chosen to use PropertyDIGITAL exclusively for all of his agencies image and multimedia requirements.
Entrusting our teams to assist his representatives to make a difference to his whole operation at Alan Bourke Real Estate – PropertyDIGITAL has also given careful consideration to his overall constancy of marketing – to which we are famous for delivering.
We look forward to assisting Alan Bourke Real Estate for many years to come.
SteadiCam Purchase
July 9th, 2010 by Property Digital
After much research into new – truly portable steadicam systems for our video tours – we have purchased new STEDICAM ™ Merlin systems for use onsite.
The size of our new systems are very compact allowing us to use in and navigate within any size home – giving a great representation of what is on offer for sale.
The Three STEDICAM ™ Merlins are used with our Canon 5D Mkii cameras and wide – distortion free lenses at HD – offering great resolution – broadcast quality.
The STEDICAM ™ devices assist our camera operators to make truly smooth shots – giving the feeling of gliding through your home.
These STEDICAM ™ systems replace our older manfrotto ™ shoulder cam devices.
Look out for more in our news pages for examples of use.
NEW CLIENT – Bremick Group
June 4th, 2010 by Property Digital
Created on a vision of innovative design and quality workmanship, Bremick was established in 1993, specialising in Interior Design and Construction Services for the Retail and Commercial Sectors.
At Bremick, we strive higher than design and shop fitting, we build businesses. Every member of our team understands the commitment required to deliver an exceptional project. Our Consultants, Designers and Project Managers are all highly experienced in all facets of Retail Design and the Building Industry.
Our attention to detail is an essential quality that makes the final lasting difference – creative vision and design, integrity of materials, reliability of construction and exceptional standards of finish. Adhering to best design & building practices, our expertise and commitment makes each new Bremick Project an outstanding investment.
As part of our Company Values, Bremick contributes to the Western Australian Community in areas such as medical research, community assistance, supporting green design and positive environmental outcomes.
“Our knowledge – Your success by design.”
www.bremickgroup.com.au
New Team Members
May 10th, 2010 by Property Digital
We welcome Anne and Chris Percival – New team Members for PropertyDIGITAL
Chris comes to us from a retail business ownership background with a strong passion for everything real estate and real estate photos.
Anne (his wife) – is assisting him on his new career in Real Estate Photographics – processing and outputing great work.
Welcome to the team – We look forward to scheduling you into our client base now..
New Mobile Eftpos Terminals
May 7th, 2010 by Property Digital
We have been operating our mobile eftPOS terminals for many years.
We have finally received our new terminals – more reliable and functional – to finalise the payment of your photoshoot in your own home.
We accept Eftpos (Cheque-Savings) and all major credit cards – including newer chipped cards.
Collect frequent flyer points by paying by credit card for your next propertyDIGITAL shoot.
PropertyDIGITAL – convenience.
Century 21 – Ellenbrook enjoys our service
May 6th, 2010 by Property Digital
Christian Smith and his teams have come across to our quality service.
We look forward to providing the office with great imagry at an affordable price – as part of our preferred status with Century 21 Group in WA
Thanks to Chris for entrusting propertyDIGITAL to cover his marketing imagry and multimedia.
BGC Homestart – New Designs
April 1st, 2010 by Property Digital
Our photography features in BGC homestart’s new designs for 2010.
Check out http://www.homestart.net.au to have a look at what we do for this progressive home builder.
Good Photography Pays..
March 28th, 2010 by Property Digital
The old axiom ‘a picture is worth a thousand words’ is worth keeping in mind when you are promoting your property for sale. In short, it pays to use a good photographer and cutting corners by taking your own images, could lose you money in the long term by reducing the amount of potential buyers whose interest in your property is piqued by the fantastic shots used in advertising it.
Let’s face it, we’re all time-poor. When we scroll through websites, or flick through the pages of a property section, we are going to be stopped in our tracks by a crisp, well-lit shot – not by grainy, poorly-angled ones.
A survey undertaken in the US by real estate agents indicate that 83% of buyers consider the photos in online sites as being “very useful” when they are weighing up the pros and cons of investigating a property further. That’s ahead of detailed property information, which came in second and virtual tours, which only 60% considered the most useful function. As one survey respondent noted: “I’m not interested in the details if I don’t like the look of a house.”
The survey also found that poor-quality, amateur photography not only makes the property look unappealing, it also means buyers think everything about the home is shoddy, including the owners and the company marketing it. Not a good idea when the aim is to get the best possible price for the home that you have most likely lived in and loved and now hope to realise a healthy profit from.
So when you are preparing the check list of what needs to be done before your home is put up for sale – sprucing it up, fixing any minor damage, giving the garden a weed and the lawn a mow – don’t forget to add good photography into the marketing campaign your agent will devise for you. It’s not a thousand words, but a few superb pictures that will make you thousands in return.